Many horses across the country are microchipped. But if your registered horse is found in an auction or kill pen,  how will anyone know you want to be notified and can help?
 
Microchips provide permanent identification, but their invisibility creates a critical risk, allowing even chipped horses to slip through the cracks unnoticed in these high-traffic environments.
 
EAWS.org strongly recommends supplementing the microchip with a visible, strategically placed FREEZEBRAND directly over the chip's location.
 
This brand serves as an immediate, universal signal to all parties: “Read the Microchip.” This visible indicator ensures swift owner notification and enables timely intervention for the horse's welfare.